Who We Are

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The DWR Promise

We promise to hold ourselves to the highest standards as we provide responsive customer service, industry-best lead times, and superior product quality. Our first-rate steel & concrete reinforcing solutions and sustainable business practices aim to deliver unmatched value, allowing us to build a better future for our clients, partners, and communities.

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What was once a small team of four ambitious individuals has become one of the most respected Concrete Reinforcement & Steel Solutions brands. DWR, which stands for “Deformed Welded Wire Reinforcing,” dates to 2007 in Arizona. From a single office in Phoenix, we built our business from the ground up. We thrived in the steel industry and were soon ready to expand, eventually putting together teams for in-house engineering and sales. Now centrally headquartered in Houston, we have been providing exceptional concrete reinforcement products and solutions across the U.S. and Mexico ever since. Of course, our success wouldn’t be possible without our skilled, highly experienced workforce, which has consistently demonstrated superior productivity and reliability over the years. Deacero has been in business since 1952 and counts with:


Steel Mills


Wire Plants


Steel Recycling Centers


Distribution Centers


Metric Tons of Annual Steel Production

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Since DWR’s inception, we focused our production on 2 of our plants, but in 2021, we took a big step and opened an additional plant that specialized in the production of Engineering Mesh, Cut Smooth Dowels, Fabricated Rebar, and Fabricated Bars & Beams.

In pursuit of our mission, we will never stop innovating our products and services, consistently delivering positive savings in labor and time for our customers. We’re here to stay.

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At DWR, we believe our biggest asset is our people—they’re part of the fabric that makes DWR a trusted and respected brand. We fully support our employees by creating an inclusive work environment and continually providing them opportunities to learn, grow their skill sets, and advance their careers.

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Today, we are devoted members of many national and international associations, including the Wire Reinforcement Institute (WRI), U.S. Green Building Council, and Post-Tensioning Institute (PTI). Our strategic partnerships over the years have allowed us to find new opportunities and invest in our business, our clients, and our communities.

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